Simone Haag was commissioned by ad agency Paper Stone Scissors to source and style the lifestyle images for Herman Miller’s latest design - The Carafe Table. The shoot involved showcasing the various ways this table could beutilised within a domestic environment - naturally, for working, but also for dining, socialising and making. For the ‘making’ component, the idea of modern millinery was utilised. For dining, the nature of family interactions around the piece, for socialising, wine and cheese with friends and of course for working - but not in the way we know it.
The shoot involved considerable pre production research and sourcing as well as styling the elements over the course of the shoot. The work has featured across many publications, most recently on Yellowtrace.