ABOUT

With a wealth of design accolades, a portfolio of exceptional projects and a roster of enviable clients, Simone Haag is considered one of Australia’s leading  stylists. Bringing considerable experience and singular vision to every project, Simone defines new boundaries in furniture, art and object curation. Her experience lies in producing enduring interiors that overlay distinctive vintage pieces, contemporary design and her clients’ personal narratives, define her signature aesthetic.


SIMONE HAAG
DIRECTOR/DESIGNER

With over a decade of experience within the Interior Design Industry, Simone has developed a design signature that is truly unique. She has been nominated as one of BELLE Magazine’s Emerging Design Star and it is not hard to see why. Unfazed by trends, she simply creates warm, layered spaces that reflect the personalities of her clients.

Simone has forged a path as an aesthete, an influencer and a spokesperson for the Melbourne design community. Her work is regularly featured in publications such as Belle, Vogue Living, Real Living & Elle Decoration as well as blogs such as Est. and The Design Files. The studio’s projects have been nominated in the Australian Interior Design Awards and more recently the IDEA Awards, in which Simone has recently sat as a jury member.

Simone takes annual buying trips to New York and Stockholm and brings a collection of found pieces from LA to Melbourne. She is known for her warmth, humour and dedication to creating beautiful spaces for her clients.

SARAH SHINNERS
DESIGN MANAGER

As Design Manager for the Studio, Sarah is the main point of contact for the studio’s clients. Sarah plays a pivotal role in researching pieces for projects, working with the team on the concept presentation and co-ordinating ordering and logistics. Sarah has an extraordinary design eye; an honest approach is supremely reliable and communicative with the clients and suppliers. 

She has a love of travel, a passion for art and ceramics and an innate ability to know just the right piece for each project. Sarah is presently enjoying maternity leave and will join in the day to day running of the studio in 2022.

MELISSA STRAUCH
DESIGNER AND COMMUNICATIONS LEAD

Born in Munich, Germany, Melissa brings a European aesthetic and style to the Simone Haag projects. Her background in journalism and her design qualifications make her a great asset to the studio team. She has a refreshing sense of style, a considered approach and maintains high levels of customer service.

Melissa leads her projects with care and enthusiasm,  developing concepts and finding the right pieces for projects. She is also the point of contact for media and communication within the studio and plays a pivotal role in the storytelling of the project journey and outcomes. 

CINDY PHILLIPS
DESIGNER & PRODUCTION LEAD

Cindy has joined the Simone Haag team as a Designer and Production Lead. She brings incredible creativity and precision to the design process. With her career spanning Advertising, Luxury Goods and Interior Design, Cindy has always been surrounded by creativity.

She oversees the studio’s projects by integrating her Design and Production skills, with a focus on custom design concepts, including bespoke joinery.  While working alongside suppliers and artisans, Cindy will gracefully guide clients through their journey, from initial concepts through to the completion of their project. Always with her signature humour and poise.

JODIE DEAN
FINANCIAL CONTROLLER

Jodie has extensive experience in creative arts financial management and has a particular interest in the field Interior Design and Styling. She brings 15+ years’ experience to the Simone Haag studio assisting orchestrate orders on behalf of clients and managing all things finance and billing related.

Jodie is committed to creating positive outcomes, with a focus on accuracy, forward planning and strong communication between the client and the studio. Jodie always welcomes the opportunity to work positively with clients and guide them through the ordering and billing part of the project.

ELLY CALDWELL
DESIGN ASSISTANT & VISUALISATION ARTIST

Elly Caldwell has recently joined the Simone Haag team as Design Assistant and Visualisation Artist.

With a Bachelor of Arts degree majoring in Film and Television and an Associate Degree of Interior Decoration and Design from RMIT, Elly excels at bringing the team’s design ideas to life through her visualisations. Recently awarded ‘Graduate of Year’ from her Associate Degree, Elly uses her unique style and skillset to translate concepts into 3D renders and plans for client presentations. She works closely with all members of the team, creating clarity in the concept phase through to coordinating with suppliers and clients at the latter stages of the project as well.

Elly is an intuitive designer who loves colour and texture and is always up for solving a design challenge.

ERIN NANNES
CLIENT & SUPPLIER SERVICES

Erin’s role at the Simone Haag studio is in the realm of Client and Supplier Services. She assists with logistics, freight, order ETA’s and bump in days – often being the conduit between our suppliers and our clients so they know what of their pieces will be arriving when.

Erin brings an infectious enthusiasm to the studio and in particular, bump in days where she coordinates suppliers and trades with ease.

CREDENTIALS

With a wealth of design accolades, a portfolio of exceptional projects and a roster of enviable clients, Simone Haag is considered one of Australia’s preeminent designers. Bringing considerable experience and singular vision to every project, Simone defines new boundaries in design. Her extraordinary skill in producing enduring interiors that overlay distinctive vintage pieces, contemporary design and her clients’ personal narratives, define her signature aesthetic.

A veritable design influencer and aesthete, Simone is regularly invited for commentary within the design industry. She has served on numerous design juries including the IDEA and GOYTA awards, was shortlisted as Belle Emerging Designer of the Year (2020) and is an ambassador for distinguished brands including Lavattza, Samsung, Tint, Mecca Cosmetica and Tacchini.

Inspired by the lessons gleaned in her early career, Simone has also committed to mentoring emerging designers and her solid reputation in the industry landed her a presenter role on the TV show, Dream Homes Revealed on 9 Life. Her projects are regularly featured in Australian design award shortlists and in premium publications including Elle Decoration UK, Domino, Belle, Vogue Living and Real Living.