Simone Haag

“Simone Haag is one of those people you would kill to have on your team. She is supremely professional, preternaturally stylish and has a disposition that can charm birds out of the trees. As a former member of one of Australia’s best design firms, she enthusiastically promoted and polished projects (all given her style sparkle) to relevant media, whose trust and respect she effortlessly earned.

Best of all, Simone can intuit the future before it shapes. She gets the great indefinable ‘it’; that next-wave of wonderment that we, in magazine land, spend our days trying to second-guess. I can’t wait to see where her style journey leads…”

— Annemarie Kiely, Melbourne editor, Vogue Living

BODY OF WORK

The projects from the Simone Haag studio are developed embracing the core values of Discovery, Connection, Significance and Belief. The design team discover memories and make memorable moments. They seek meaningful and inspiring connections in all that they curate and create. 

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ABOUT

In design, the biggest marker of time is trend, so making design timeless is often about making it ‘trendless.’ In other words, steering away from current trends naturally establishes a pathway to timeless design. It means finding a unique response to a space or place, one that draws on context, narrative, personal style, functionality and all those beautiful parameters that become pillars of any interior design project. For our studio, that is where the magic lies. We lean into the qualities of our clients’ existing spaces and what they ultimately want from them. As we talk to them, and learn about them and their motivations for engaging a designer, a few anchor furniture, lighting, art or styling pieces often emerge to become the fixed stars around which everything else orbits. Allowing for this natural creative evolution, extruding from it and mentally drawing upon the massive catalogue that lives in my mind and the minds of the talented women at Simone Haag means that anything the studio creates, the constellations we curate, are entirely unique and, to me, that’s the epitome of timelessness.  

LASTEST PODCAST
Design Anthology’s Editor-in-chief Suzy Annetta sits down with Simone Haag for a conversation about starting out, building her practise and taking her knowledge and contacts on the road. 

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OBJECT

Object presents a collection of exceptional vintage and contemporary collectibles directly available through Simone Haag. 

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Stories

Behind every good design is an even better story. Explore the narratives that shaped some of our favourite projects and hear about the journey from the client point of view.


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EXPLORE

Discover unique opportunities to engage with our team and our work through travel and experiences.


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EngagE

A veritable design influencer and aesthete, Simone is regularly invited to provide commentary within the design industry. In 2024, Simone curated ‘Fables & Folklore’, an exhibition with Craft Victoria, and in 2025, her work will appear on the design world stage as she curates an exciting international installation. Simone has also committed to mentoring emerging designers, and her solid reputation landed her roles, including a 2024 National Emerging Art prize judge and as a presenter on the TV show ‘Dream Homes Revealed’ on 9 Life. Simone is an ambassador for distinguished brands and is available to collaborate with partners in campaigns.

The studio’s project, ‘Red Crest House,’ won the 2024 IDEA Award for Best Residential Interior Curation. In 2023, Weeroona House’ won this same prize and was highly commended in the ‘Best use of colour’ category. Simone has recently been nominated for ‘Designer of the Year’ in these awards.

Simone and the studio’s projects are often featured in premium publications, including The Australian Financial Review, Elle Decoration UK, Vogue Living, Design Anthology, Est, and The Local Project.